From litography to digital imaging: Meaningful enterpreneurship

with Bruno Jehle





It took me years to understand what Bruno does for a living. Every time I heard a different story, which was completely fascinating on its own, but I couldn't stitch the pieces together. Finally, with this interview, we get to discover Bruno, the man, the lithographer, the enterpreneur, the intellectual, and the good man engaged with socially useful work in India.

Bruno Jehle, founder of bj institute, lives in Aarau, Switzerland and Hyderabad, India. His background is in photo lithography, prepress, information science, internet services and software development in SaaS (Software as a Service). He has more than 30 years experience in building up service companies in Switzerland and development cooperation projects in south India. Bruno is chief expert for higher education on vocational training in the field of Mediamatics in Switzerland, and technical manager of the digitization project at the art museum of Basel. Beside his economical activities, he is president of "Digitale Allmend", a society promoting and protecting digital commons in Switzerland, and he is an active member in Wikipedia.

In 2015, I was attending a conference on audio preservation in Brussels, when my attention was caught by a voice, speaking from the podium about "quality" and how we need to better understand and re-define this concept. We must stop assuming there is a relation between money and quality, as in: the more money you have, the better job you will do - a relatively popular notion in the field. With his experience in photo litography in Switzerland and with managing projects in India, Bruno understans what it takes to "get the job done", with a great love for detail and a varying amount of resources at hand. I've been fond of him since that day in Brussels four years ago: it's my pleasure to have this caring and talented man on Technoculture.

My favourite quotes from this episode: "Taking responsibility for the knowledge we receive."
"Everything in technical sense becomes simpler, and everything in the legal sense becomes more complex."
"Concepts have side effects."

Fig. 1 - Aged glass negative with temple.


Fig. 2 - Palm leave script from the Oriental Institute in Chennai: https://en.wikipedia.org/wiki/Palm-leaf_manuscript